Restaurant ROIs can be scary things if you don’t know what they are all about. Let me explain how ROIs are used to make marketing decisions in a way that doesn’t make you hate everyone.
Marketing ROI – What it is and how to figure it out
Thinking big picture from the beginning: How to complete a SWOT analysis (on a restaurant which doesn’t exist yet)
Creating a SWOT analysis for a restaurant is a challenge – creating one for a restaurant that hasn’t even opened? That’s a real trick. Let’s me show you how.
Restaurant Marketing Jumpstart: The Basics
In order for your restaurant to make money, you've got to profitably provide a product (food and drinks) or a service (catering or event management) AND there must be a group of people who desire…
How to Keep Your Restaurant Making Money: Cost Control 101
What makes a restaurant a success? Is it the menu? Or having a dynamic chef? Or is it having an incredible front- of-the-house staff? All of these are important factors, but the bottom line is…